Terms of Use

Last updated 24th March 2025.

YOU SHOULD CAREFULLY READ THE LINKED PATIENT User TERMS OF USE (the “Terms”) BEFORE USING THE BABY ACADEMY website (the “Website”).

These User Terms of Use (“User Terms of Use” or “Terms”) are a legal contract between you (“You/Your” or “User”) and Baby Academy (“Us” or “We” or “Our” or “The Baby Academy”). These Terms govern Your use of The Baby Academy website (mybabyacademy.co.uk) (the “Website”) site and apply to individuals accessing the Website. By accepting these Terms and using the Website, You acknowledge that You have read, understand, and agree to these Terms and Our User Privacy Policy. Any capitalized terms not defined in these Terms are defined in the User Privacy Policy.

This Website is operated by:
The Baby Academy International Limited
33 Queen Street,
London EC4R 1AP

Our instructors only give general educational advice about topics such as pregnancy, childbirth, new baby care and parenting.

Every person and pregnancy is unique so the instructors, when presenting the course content, is not providing medical advice on any specific issue you may be experiencing about your health, pregnancy or general well-being. You must consult your health professional on any of your specific issues or concerns about your pregnancy or general well-being.

The Baby Academy services (“the “Services”) have been designed as a supplement to the information, advice and general instruction offered by your healthcare provider. All material provided is for general information purposes only and should not under any circumstances be construed in any way as being particular individual medical advice or instruction.

The Baby Academy cannot, and does not, accept responsibility or liability for any loss, damage or injury to any person or property arising out of or resulting from participating in our virtual Services.

Services are delivered by employees and independent consultants. The Baby Academy reserves the right to decline any application to attend any of its Services.

General information available through the Services about medical conditions, symptomology, available drugs, treatment options, and other educational articles and videos is provided for general educational purposes only. Never disregard, avoid, or delay obtaining medical advice from a physician or other qualified healthcare professional because of something contained in the Services. If You have or suspect that You have an urgent medical problem or condition, please contact a qualified healthcare professional immediately.

If you, or your partner, feel unwell while participating in a Service, you should immediately seek the advice of your appropriate health care professional.

We DO NOT provide medical advice.

By accepting these Terms, You agree and acknowledge that We do not provide clinical services. Our role is limited to supporting and facilitating Your access to education services via our website. YOU AGREE AND ACKNOWLEDGE THAT The Baby Academy IS IN NO WAY PROVIDING DIAGNOSIS OR TREATMENT TO YOU. YOU FURTHER ACKNOWLEDGE AND AGREE THAT THE INFORMATION, PROCESSES, PRODUCTS, AND OTHER ITEMS REFERENCED AS PART OF THE SERVICES ARE NOT INTENDED AS A RECOMMENDATION OR ENDORSEMENT OF ANY COURSE OF ACTION, INFORMATION, OR PRODUCT. WE EXPLICITLY DISCLAIM THE CREATION OF A PROVIDER-PATIENT RELATIONSHIP WITH YOU.

THE SERVICES CAN NOT AND ARE NOT DESIGNED, INTENDED, OR APPROPRIATE TO REPLACE THE RELATIONSHIP BETWEEN HEALTH CARE PROFESSIONALS AND PATIENTS OR TO ADDRESS SERIOUS, EMERGENT, OR LIFE-THREATENING MEDICAL CONDITIONS AND SHOULD NOT BE USED IN THOSE CIRCUMSTANCES.

Payment

For any Services that require payment, once your payment has been received for your Service, we will send you a confirmation email.

Cancellations and refunds

Note: Many of our Services are completely free of charge, or free through insurance. The below policy applies to all Services which have a cost

If you cancel within 7 days of purchase, you are entitled to a full refund. Any cancellation requests made after this are not eligible for a refund. Under exceptional circumstances, we can offer a full refund at any point up until the course begins.

Due to scheduling, The Baby Academy incurs significant costs up to 4 months prior to any Service being run, so customers are asked to be considerate when requesting refunds to ensure that Baby Academy can use its resources efficiently and continue to provide high-quality services.

Unforeseen circumstances

If for any reason The Baby Academy needs to reschedule a Service, you will be given as much notice as possible. Under exceptional circumstances, we may need to cancel your Service. If we do, we will always try to offer you a suitable alternative at the next possible date.

Who is eligible to use the services?

You must register to become a registered User to access the Services. The registration process begins when register to use the Services on our website. To register, You must provide Your name, Your email address, and other information specified in the registration form (“Registration Data”). You may change or correct information in Your account by contacting The Baby Academy at [email protected]. You agree not to register for a User Account on behalf of an individual other than Yourself unless You are legally authorized to bind such person to these Terms. By registering another person, You hereby represent that You are legally authorized to do so.

By registering for an account and using the Services, You represent and warrant as follows:

• You are at least 18 years old (or an emancipated minor or pregnant or parenting teen) and are otherwise legally qualified to enter into and form contracts under applicable law
• Your Registration Data is true, accurate, current, and complete
• You will update Your Registration Data as needed to maintain its accuracy
• You are authorized to create a User Account (either for Yourself or another person)
• You acknowledge and agree to the terms of the User Privacy Policy
• You are legally authorized to view and share with Us health data and other Personal Data (as that term is defined in the User Privacy Policy); and
• You are not located in a country that is subject to a U.S. Government embargo or that is designated by the U.S. Government as a “terrorist supporting” country, and You are not listed on any U.S. Government list of prohibited or restricted parties.

NOTE: THIS AGREEMENT IS VOID WHERE PROHIBITED BY LAW. DO NOT USE THE SERVICES WHERE PROHIBITED BY LAW. YOU UNDERSTAND THAT YOUR USE OF THE SERVICES MAY INVOLVE OR REQUIRE THE TRANSMISSION OF SIGNIFICANT AMOUNTS OF DATA. YOU ARE RESPONSIBLE FOR ALL DATA CHARGES THAT MAY BE CHARGED BY YOUR WIRELESS CARRIER OR INTERNET SERVICE PROVIDER OR THAT MAY OTHERWISE ARISE FROM YOUR USE OF THE SERVICES.

Accessing our website

Access to our Website is permitted on a temporary basis, and we reserve the right to withdraw or amend the service we provide on our Website without notice. We will not be liable if for any reason our Website is unavailable at any time or for any period.

When using our Website, you must comply with the provisions of our acceptable use policy.

You are responsible for making all arrangements necessary for you to have access to our Website. You are also responsible for ensuring that all persons who access our Website through your internet connection are aware of these terms, and that they comply with them.

Reliance on information posted and information in Services and consultations

Commentary and other materials posted on our Website or in our Services and consultations are not intended to amount to advice on which reliance should be placed. We therefore disclaim all liability and responsibility arising from any reliance placed on such materials by any visitor to our Website or our Services, or by anyone who may be informed of any of its contents.

Our Website changes regularly

We aim to update our Website regularly, and may change the content at any time. If the need arises, we may suspend access to our Website, or close it indefinitely. Any of the material on our Website may be out of date at any given time, and we are under no obligation to update such material.

Our liability

The material displayed on our Website is provided without any guarantees, conditions or warranties as to its accuracy. To the extent permitted by law, we, other members of our group of companies and third parties connected to us hereby expressly exclude:
All conditions, warranties and other terms which might otherwise be implied by statute, common law or the law of equity.
Any liability for any direct, indirect or consequential loss or damage incurred by any User in connection with our Website or in connection with the use, inability to use, or results of the use of our Website, any websites linked to it and any materials posted on it, including, without limitation any liability for:

• Loss of income or revenue;
• Loss of business
• Loss of profits or contracts;
• Loss of anticipated savings
• Loss of data
• Loss of goodwill;
• Any other loss or damage of any kind, however arising and whether caused by tort (including negligence), breach of contract or otherwise, even if foreseeable, provided that this condition shall not prevent claims for loss of or damage to your tangible property or any other claims for direct financial loss that are not excluded by any of the categories set out above.

This does not affect our liability for death or personal injury arising from our negligence, nor our liability for fraudulent misrepresentation or misrepresentation as to a fundamental matter, nor any other liability which cannot be excluded or limited under applicable law.

Information about you and your visits to our Website

We process information about you in accordance with our privacy policy. By using our Website, you consent to such processing and you warrant that all data provided by you is accurate.

Use of Our Website

You may use the Services only for lawful purposes and in accordance with these Terms. In addition, We impose certain restrictions on Your use of the Services. While using the Services, You shall not:

• Provide false, misleading, or inaccurate information to Us or any other User
• Use the Services (i) for any commercial purpose; (ii) for the benefit of any third party; or (iii) in any manner not permitted by these Terms
• Impersonate or attempt to impersonate Us, one of Our employees, another User, or any other person or entity (including, without limitation, by using e-mail addresses or screen names associated with any of the foregoing)
• Use or attempt to use any manual process, engine, software, tool, agent, or other device or mechanism (including, without limitation, browsers, spiders, robots, avatars, or intelligent agents) to harvest, monitor, or otherwise collect information from the Services for any use, including, without limitation, use on third-party websites, without Our consent
• Use the Services in any manner that could disable, overburden, damage, or impair the Services or interfere with any other party’s use of the Services, including their ability to use the Services
• Access content or data not intended for You, or log onto a server or account that You are not authorized to access
• Violate any applicable federal, state, local, or international law or regulation (including, without limitation, any laws regarding the export of data or software to and from the the country or other countries)
• Attempt to probe, scan, or test the vulnerability of the Services or any associated system or network, or breach security or authentication measures without proper authorization
• Interfere or attempt to interfere with the use or functionality of the Services by any other User, host, or network, including, without limitation, by means of submitting a virus, trojan horse, worm, logic bomb, or other material, which is malicious or technologically harmful, overloading, “flooding,” “spamming,” “mail bombing,” or “crashing”
• Forge any TCP/IP packet header or any part of the header information in any e-mail or in any uploading or posting to, or transmission, display, performance, or distribution by means of, the Services
• Post or transmit any unsolicited advertising, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation
• Post, upload, publish, submit, or transmit any content that: (i) infringes, misappropriates, or violates a third party’s patent, copyright, trademark, trade secret, moral rights, or other intellectual property rights, or rights of publicity or privacy; (ii) violates, or encourages any conduct that would violate any applicable law or regulation or would give rise to civil liability; (iii) is fraudulent, false, misleading, or deceptive; (iv) is defamatory, obscene, pornographic, vulgar, or offensive; (v) promotes discrimination, bigotry, racism, hatred, harassment, or harm against any individual or group; (vi) is violent or threatening or promotes violence or actions that are threatening to any person or entity; or (vii) promotes illegal or harmful activities or substances
• Exploit, harm, or attempt to exploit or harm minors in any way by exposing them to inappropriate content, asking for personally identifiable information, or otherwise
• Avoid, bypass, remove, deactivate, impair, descramble, or otherwise circumvent any technological measure implemented by Us, You, or any other third-party (including another User) to protect the Services
• Attempt to modify, reverse-engineer, decompile, disassemble, or otherwise reduce or attempt to reduce to a human-perceivable form any of the source code used by Us in providing the Services. Any violation of this section may subject You to civil and/or criminal liability
• Engage in any other conduct that restricts or inhibits anyone’s use or enjoyment of the Services, or which, as determined by Us, may harm Us or Users of the Services or expose them to liability, or otherwise interfere with or attempt to interfere with the proper working of the Services
• Encourage or enable any other individual to do any of the above.

The Baby Academy is not obligated to monitor Your use of the Services, but We may do so to ensure Your compliance with these Terms, and/or to respond to law enforcement or other government agencies if and when We are required to. The Baby Academy reserves the right to suspend or terminate Your use of the Services without notice to You if You partake in any of the prohibited uses described above.

Links from our Website

Where our Website contains links to other sites and resources provided by third parties, these links are provided for your information only. We have no control over the contents of those sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

Variations

We may revise these terms of use at any time by amending this page. You are expected to check this page from time to time to take notice of any changes we made, as they are binding on you. Some of the provisions contained in these terms of use may also be superseded by provisions or notices published elsewhere on our Website.

Privacy Policy: How we use your information

The Baby Academy values Your privacy and is committed to keeping Your Personal Data confidential. Please see Our User Privacy Policy for an explanation of Our privacy practices, the data We collect from You, how We use that data, and Your rights regarding Your data. By clicking “You Agree,” accessing or using the Services, or by downloading, viewing, or uploading any content through the Services, You acknowledge and agree to the provisions of the User Privacy Policy and affirm that the User Privacy Policy is a part of these Terms.

Assignment of Benefits/Authorization for Payment

All benefits and payments must be made directly to The Baby Academy, including for any The Baby Academy furnished, products and services. The Baby Academy will seek such benefits and payments on the User’s behalf.

Release of Information

The User or representative requests and authorizes Services or equipment provided by The Baby Academy, to release information upon request, to The Baby Academy, any payer source, physician, or any other medical personnel or agency involved with service.

Financial Responsibility, Arrangements, and Health Insurance

All payment and all sums that may become due for the Services provided are due at the time services are rendered unless payment arrangements have been approved in advance by The Baby Academy staff. These sums include, but are not limited to, any deductibles, co-payments, out-of-pocket requirements, and non-covered services. If for any reason and to any extent, The Baby Academy does not receive payment from the User’s payer source because the User is no longer eligible for coverage or because the service or product is not covered, the User’s balance will be due in full, within 30 days of receipt of invoice.

Financial Responsibility for Non-Covered Items

By accepting these Terms and Conditions, the User agrees that for any service not covered by the User’s insurance, The Baby Academy will not charge the insurance company and the User will have financial responsibility for payment for the non-covered item(s). The User also agrees that The Baby Academy has offered alternative covered items (if any) and the cost of the non-covered item, and that the User has then accepted financial responsibility for the non-covered item.

Prenatal and Postnatal Education

By accepting these Terms and Conditions, if You are enrolling in Prenatal and/or Postnatal Services with The Baby Academy, You hereby give Your consent for a Baby Academy educator to provide You with Services and direct telemedicine education. You understand that this could involve working with Your baby and You during this and subsequent consultations for Your childbirth problem/concern.
You understand that in the process of participating in any virtual group Services, You may be sharing some of Your personal health information with other Service attendees. You acknowledge that Your Baby Academy educator will provide information on avoiding the sharing of PHI at each Service, and if You choose not to make Your comments private, You consent to other Service members hearing Your questions and comments, including possible sharing of PHI.

Consent for Contact

By accepting this form, the User or representative consents to receive phone calls, texts, e-mails, and pre-recorded messages from The Baby Academy or any of its subsidiaries regarding The Baby Academy products and services, at the phone number(s) or email address provided; including wireless number if provided. These calls may be generated using an automated technology and normal carrier charges may apply.

Please be aware that most standard email is not a secure means of communication and your protected health information that may be contained in our emails to you will not be encrypted. This means that there is risk that your protected health information in the emails could be intercepted and read by, or disclosed to, unauthorized third parties. Use of alternative and more secure methods of communication with us, such as telephone, fax or the U.S. Postal Service are available to you. If you do not wish to accept the risks associated with non-secure unencrypted email communications from us containing your protected health information, please indicate that you do not wish to receive such emails from us by contacting us at (646) 389-3758. If you agree to receive information from The Baby Academy via email or text, you agree to accept the security and privacy risks of this type of communication.

You agree that if You consent to SMS notifications regarding Your order, text alerts will be sent to the number You provide. You understand that anyone with access to the mobile phone or carrier account associated with the number You have provided will be able to see this information.

Communication with Minors

We are committed to protecting the privacy of children. The Baby Academy’s websites and ordering ability are not directed at Users under the age of 18. If you are under the age of 18, you are not permitted to register with The Baby Academy, submit personal information, or place orders unless you are an emancipated minor or pregnant or parenting teen and are otherwise legally qualified to enter into and form contracts under applicable law.

User Complaint/Grievance Process

In the event the User should become dissatisfied with any portion of their The Baby Academy education experience, a complaint may be lodged with The Baby Academy without concern for reprisal, discrimination, or unreasonable interruption of service. The User has the right to present questions or grievances to an The Baby Academy staff member and to receive a response in a reasonable period of time. For concerns regarding quality of care or other services, please contact The Baby Academy’s office by phone or mail. All contact information and our process for handling complaints can be found below.

The following procedure details the steps that The Baby Academy will take when a client’s/user’s complaint/grievance is received:

After receiving the concern, The Baby Academy Customer Service Supervisor will take the following steps:

• Contact the person making the concern within 5 days, if contact has not already been established.
• Determine what actions the caller feels should be initiated regarding the concern.
• Speak with involved employees and conduct additional training as appropriate.
• Attempt to resolve the concern to the client/user’s satisfaction.
• Report status of activities to client/user within two days following receipt of concern.
• Send complaint information to the Compliance Department so they can record it to the Compliant Log.
• If the complaint remains unresolved, the Compliance Department will have a department supervisor contact the User within 5 working days.
• Within 14 days the company shall provide written notification to the User of the results of the investigation.

User Satisfaction Surveys: The Baby Academy send User surveys via email appx 5-7 days after services are performed. Data collected/analyzed on a weekly basis. You acknowledge that you have been informed of this User satisfaction survey procedure.

DISPUTE RESOLUTION

*PLEASE READ THIS SECTION CAREFULLY AS IT AFFECTS YOUR RIGHTS

You agree that any dispute between You and The Baby Academy arising out of or relating to these Terms will be governed by the dispute resolution procedure outlined below. We want to address Your concerns without needing a formal legal case, so We have included a tiered dispute resolution process. This Dispute Resolution section may be modified by a written agreement between You and The Baby Academy.

Informal Dispute Resolution

Before filing a claim against The Baby Academy, You agree to try to resolve the dispute informally by contacting [email protected]. Most User concerns can be resolved quickly and to Your satisfaction through email.

Arbitration Agreement

In the unlikely event that Our support team is unable to resolve a complaint You may have (or if We have not been able to resolve a dispute with You after attempting to do so informally), including, but not limited to, any alleged breach of these Terms, You agree to resolve the dispute through binding arbitration. Arbitration, which is often less expensive, faster, and less formal than a lawsuit in court, uses a neutral arbitrator instead of a judge or jury. Arbitrators can award the same damages and relief that a court can award, and may, but do not have to, award legal fees, arbitrator’s fees and costs, and other costs incurred by the party that does not win the dispute. You agree that any dispute will be exclusively, fully, and finally resolved using binding arbitration.

Arbitration Procedure

You and The Baby Academy agree to employ three (3) arbitrators (the “Panel”), where one arbitrator (1) is selected by You, and one (1) arbitrator is selected by The Baby Academy, and the third (3rd) arbitrator is selected by mutual consent of You and The Baby Academy. If You and The Baby Academy cannot agree upon the third arbitrator, the first two (2) arbitrators chosen shall select the third arbitrator. The selection decision shall be binding.

The arbitration shall be conducted by telephone, online, and/or be solely based on written submissions—the specific manner to be chosen by the party initiating the arbitration. The arbitration shall not involve any personal appearance by the parties or witnesses unless otherwise mutually agreed by the parties. Any judgment on the award rendered by the Panel may be entered in any court of competent jurisdiction.

Any claim or dispute arising under these Terms must be initiated by arbitration within two (2) years from its accrual date. Any claim or dispute initiated two (2) years or longer from its accrual date shall be time-barred and dismissed.

Cost of Arbitration

You and The Baby Academy shall each pay 50% of all mediators and/or arbitrator costs, expenses, and fees incurred in connection with mediating and/or arbitrating under these Terms.

Exceptions to Agreement to Arbitrate

The Baby Academy may bring a lawsuit solely for injunctive relief to stop unauthorized use or abuse of the Services or infringement of intellectual property rights (for example, trademark, trade secret, copyright, or patent rights) without first engaging in the informal dispute-resolution process described above.

YOU MAY ONLY RESOLVE DISPUTES WITH The Baby Academy ON AN INDIVIDUAL BASIS, AND MAY NOT BRING A CLAIM AS A PLAINTIFF OR A Service MEMBER IN A Service, CONSOLIDATED, OR REPRESENTATIVE ACTION. Service ARBITRATIONS, Service ACTIONS, PRIVATE ATTORNEY GENERAL ACTIONS, AND CONSOLIDATION WITH OTHER ARBITRATIONS ARE NOT ALLOWED UNDER THESE TERMS.

Opt-Out of Alternative Dispute Resolution Process

Notwithstanding the above, You can decline or “opt-out” of the alternative dispute resolution process described above by contacting [email protected] within 30 days of first accepting these Terms and stating that You (first and last name) decline this dispute resolution process.

YOU UNDERSTAND AND AGREE THAT, BY NOT OPTING OUT OF THE ALTERNATIVE DISPUTE RESOLUTION PROCESS DESCRIBED, YOU WAIVE ANY RIGHT TO A JURY TRIAL TO WHICH YOU MAY OTHERWISE BE ENTITLED IN CONNECTION WITH ANY ACTION OR LITIGATION IN ANY WAY ARISING OUT OF OR RELATED TO THESE TERMS.

GENERAL CONTRACT TERMS